Your company values ​​create your culture

One of the most challenging things to do as a leader is to “preach your words” or embody the goals, values, and mission of your company consistently and strategically. It’s pretty easy to agree on a set of values ​​that reflect (or should be) your company’s goals and strategies that describe how you want your employees to behave and treat both your customers and others. But implementing the desired behavior and measuring it is a challenge that most leaders find daunting and difficult. Here are three steps you can take to measure how effectively your employees reflect your company’s values:

• FirstMake sure your company values ​​truly reflect the culture of your organization. You have hired competent, talented, and capable people, but are you constantly communicating and modeling the behavior, expectations, and values ​​that your company has embraced? Do your employees understand what is expected of them in all areas of their work? Are you communicating with them constantly and constantly? If not, revisit your communications program and make changes.
• Second, do a thorough review of each department within your organization and measure morale, productivity, quality and turnover. Look for areas where employees are consistently underperforming, taking shortcuts, and displaying bad attitudes. Find the reasons why your employees are not modeling desired job performance and make changes quickly.
• ThirdCreate ways to support, encourage, and reward the behaviors and performance you want that reflect your organization’s values ​​and culture. Most companies have a reasonable level of expectation regarding individual job performance, but they tend to focus and reward only exemplars while overlooking the regular, daily behaviors that make a company a great place to work.

Too many business leaders embrace a “generic” set of values ​​that purportedly position their business as a desirable and fun workplace, but fail to provide the guidelines and standards that reflect their company culture and desired strategic growth. . Take the time to review your company values ​​and compare them with the culture that currently exists in your organization and make the necessary changes to trigger the growth of your company.

Your employees are one of your company’s greatest assets, but they require the greatest amount of time and attention to fully create and support a culture that drives your company to greatness. Communicate, focus and reward positive behavior and watch your business prosper and grow.