Top 5 Pitch Tactics Angel Investors Want To Hear From Entrepreneurs

One of the blandest pieces of advice I always hear when pitching to angel investors is to “stand out.” Entrepreneurs who want to raise funds to start a new business or expand their existing business can use these five launch tactics:

1. Create a tone that connects with the heart.

Use your presentation to help investors understand you and your trading ideas on an emotional level. Your presentation should be interesting, relatable, inspiring and relevant to the needs of the market. They want to work with passionate, promising and motivated entrepreneurs.

2. Your presentation should be in line with a well thought out business plan.

Your presentation must be evidence-based, showing research results and facts; although you do not take away the fun and flashy tactics. This is an indication that you know what you are talking about.

Other than that, prepare answers to common questions investors will ask you: How big is your market? Who are your competitors? Why is your product better than the others? What is your customer acquisition strategy? Is there a large enough market and customer base for the idea?

3. A good business presentation doesn’t look like a spreadsheet.

Investors don’t want long and complex business ideas. Instead, they want information that is accurate, simple, understandable, and easy to accept. You can do it by touching the market analysis but with a value oriented message.

4. Have a good dynamic with your management team.

Investors don’t want to get caught up in bad partnerships. During his launch, he exudes inspiration and confidence with his team. Make them want to invest and not raise their eyebrows at you.

5. Leave investors wanting more.

Angel investors invested more than £20bn in 2010. To get a slice of that pie, you don’t just need a solid bottom line – you need an exit strategy that tells investors how they’ll get their money back. They may love your idea, but if they don’t think they’ll make money from it, they’ll share their wealth elsewhere.

Investors won’t just be there to finance your business. With the Social Responsibility Program, they are also there to guide you and spend time with you to help you grow as a person as you progress in the business world. They understand that pitching can be a very daunting task. But when you have a great idea, a smart business plan, and your talented team, you can impress investors and get the financing your business needs.

BizAngels Network has worked with numerous investors over the year and we have discovered the best pitch formulas that could close the deal. The common advice all our angel investors would give, besides making your time memorable, is to be remembered for your amazing idea.