Three YouTube Video Title Tips
Why would a lipstick video get thousands more views than another lipstick video? Could it be the words “luscious lips” in the title? Why would one sewing video have thousands more views than another? Could it be the words “how” in the title?
Welcome to the growing competition of Internet video marketing. After you make your video and upload it, you will be able to track your number of views. If users like your video, they will comment on it, add it to their favorites, and subscribe to your channel or blog. But how can you get your video in front of them so they know how good it is and take all those actions? Enter the ability to weave a title for your video.
Take some time to do keyword research on popular keyword tools like Wordtracker.com and SEO Book’s Keyword Suggestion Tool. They both have free tools that can help you find exactly the right words that people use to find the topic of your video. Keep a spreadsheet with this information for yourself, as it will include keywords that will give you more ideas for future videos.
Now, search your favorite video sharing sites, like YouTube.com, and see the search results. Which videos had the most views? Which one had fewer views? While it’s not based solely on titles, you’ll notice there are patterns to which videos in a given keyword search get the most views.
Here are his three tips for writing your video title:
- use your keywords — If your video is about sushi, make sure it says so in your title.
- use adjectives to give it flavor. If your sushi is easy and delicious, say so in your title. Remember, you have to get someone’s attention with that title.
- Experiment. You don’t get views? Login to your video sharing account and edit the video title. Add a “How To” or change the word order in your title. See what gets the most views.
In addition to the title, you will want to pay attention to the description or summary, since the text is what attracts in searches at first. Then, as your comments, ratings, and other Web2.0 indicators increase, your video will rank at the top of video search results. Make sure your video is of good quality, interesting, and gives your viewers what you promise. Promise it in your title.