The content was, is and will be the king

It is what can make or break you. It’s what matters at the end of the day. You can pack anything in fancy wrappers and present it with a taste like no one has ever seen before. You can surprise people to open the elegant package and anticipate wonders. But if the content isn’t up to the mark, it will leave a bad taste in consumers’ mouths and you’ll lose them forever. This is exactly why content matters. Let me rephrase it. This is why unique, exciting, original, and thoughtful content is important. It can be in any way; be it a video, a lonely social media post, a Gif, an article, an infographic or an Instagram story; but the heart of the matter is the content. Here’s why content is, was, and always will be king. And especially when it comes to the digital space. Everything and nothing; be it branding, marketing or advertising; the content is the most important thing. Here’s why content was, is, and always will be king.

Engagement catalysts:

Good content stimulates the user to talk, act on the form of the content and interact with it. In the social media driven world, a single like or thumbs up is no longer enough. The old five-step process of pause-read-like-share-follow is all about high-quality, authentic content. Otherwise, you are just one of the posts or content that people scroll through and get lost in the crazy social media scene. Make them worry. That’s what content is for.

Want to sell? Use good content.

Being at a branding agency, we understand the impact good content has on brand awareness and the stamp of authority it imposes. Even when trying to sell a product, try to make the content not sound like a sales pitch. If you want the user to take a genuine interest in and interact with the brand, the content needs to make them feel comfortable and make them feel that the brand cares “more than just wanting us to buy their product.” Try too hard to sell and the corner will back down. Turn them into brand advocates and fans of your product through great content, consistently.

Great content doesn’t describe the product, it adds to it.

What else can you do? The product has been created and has a specific purpose, whatever the field. Now, the customer-facing aspect is the product and ‘how you present it to them’, and that’s where good content can make or break. And the client will always look for what adds more value to their current situation, or solves a problem, nothing else will. The intangible value is considered more important than a merely functional one. There’s a reason the DIY videos, how-to videos, and little cooking videos on Tasty work like magic.

Enables more engagement and drives more traffic

Good content is a gift that keeps on giving. And if you consistently deliver it, you add more traffic to your website. The period of stay on the website, recurring customers, advertisements and referrals; it’s all based on how good the content is and has the power to capture and then hold customer interest. Engaging content leaves a certain impression, and that’s hard to shake, whether it’s a positive or a negative.

It is a boon for search engine optimization.

Nowadays it’s all about search engine rankings. As a social media agency/brand agency dabbling in digital every day, we get a lot of client requests starting with “How can I get seen on the first page of Google?”. Our answer is great content. Add to that internal inks, relevant keywords, and links to other websites, etc. helps in how the product will be perceived. Also, don’t forget how great it works for a backlink profile.

We could go on and on, but that would be exaggerating. Let us know your thoughts on why content is king.