Six Smart Book Marketing Tips To Achieve Amazon Bestseller Status

Marketing is not difficult but it is strategy. You must know how to do all the steps, in sequence, and have good timing. For a book to be sold, it must have a digital component, be sold digitally, and be marketed digitally.

And if you have a video, like our client Dr. Cindy Trimm did, you have a winner!

So what is “smart” marketing like?

Here are some book marketing tips:

1. Link a book and book marketing to a news event

If your book can relate to current news events, it has a buzz built in (especially if you don’t have a strong platform or brand). And it doesn’t have to be a tragic event. You can launch your book with a sporting event or the Olympics, a hit movie, and Black History Month. It doesn’t matter as long as there are people talking about it and delighting in more information on the subject. If you have a book on health and wellness, connect to the Obamacare conversation or Michelle Obama’s “Let’s Move” campaign. Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is essential

If you can build curiosity around your book, you will build a little buzz before the book comes out. It is no different with movies. A good movie trailer will have you buying $ 20 for a movie (for two) in no time. It’s no different with a GOOD book preview. We specialize in developing book previews and creative ideas that fit the authors’ brand.

3. Make use of technology to sell your book

Yes, YouTube is a great tool for selling a book. But keep in mind that this is not about the book at all. It’s the backstory – the platform you’ve developed OVER TIME that makes people watch your video, open your emails, and participate in your podcasts like crazy.

4. Creation of joint ventures to increase book sales

I don’t know how many people you have on your email list, but if you could double your list and reach several thousand more, wouldn’t that be a blow? That’s what we did for Dr. Cindy Trimm. We ran an email and social media campaign for your list and our partners and increased your exposure to several hundred thousand people. So a smart move would be to find just a few joint venture partners for your book and people will flock to your website.

5. Sell a book without selling a book

We are huge fans of a “home page” that sells people not only about the book, but about the movement as well. Look, you don’t think you are buying a book, you are part of an event. See an example of what we created for Dr. Laureen Wishom at http://www.fitfinefabbooklaunch.drlaureen.com. It worked!

6. Make a list

When you go to the landing page, you are actually adding your name and email address to the list of authors. They can then send you additional previews before the book so you’re ready to shop before it hits the streets. We offered Dr. Trimm’s list tons of pre-order bonuses and the opportunity to interact with her directly on podcasts. Then we staggered the distribution of the pre-sold books over several days so that they didn’t all appear at once.

A block of book orders shipped as one counts as “one” book on Amazon’s bestseller list. But if you stagger your orders, you are more likely to make it to the enviable bestseller list. You are prompted to sign up for the email to receive the “insider report.” This “WOOs” to people and keeps them interested until the official launch. And she did! # 1 Best Seller on various lists including Amazon and twice on the BCN (Black Christian News) list.