Illustrations in UX design: there is more than meets the eye

One may think that user interface conventions and patterns restrict the ability to be creative, but in fact, by focusing on the impact and purpose behind the illustrations, they push you into problem-solving mode that requires more thought. innovative and really gets the creativity flowing. .

Contrary to popular belief that interface design is highly technical and “by the rules”, it actually allows for creativity while adding meaning and delighting the user with proper use of illustrations and animations. Juxtaposed against other design elements, illustrations not only help guide the user, but make the entire experience more enjoyable.

Here are some cases where illustrations add value to work:

Illustrations help to remember the brand:

As in real life, first impressions are highly dependent on images. Standing out from the crowd with unique, custom visuals that are unique to your product leads to designs that create brand recall. Illustrations enhance your brand experience and help create a very personal connection with users. On the other hand, relying heavily on stock photography and typography provides limited or no personality to your design.

Illustrations provide visual aid:

In short, an instruction manual with pictures is easier and quicker to understand than a long explanation. This is because illustrations have the advantage of being unmistakable and direct, while people are elusive and rarely pay attention. Icons are universally recognizable symbols, removing language barriers and making them easier to understand among a broader audience. In many cases, text is replaced or combined with iconography/artwork to provide respite on an otherwise crowded screen. An adequate amount of empty space (in the appropriate spaces!) allows the eye to navigate easily and freely.

Illustrations create delight:

Straight up: Illustrations are nice. Even the most banal software can be enlivened with illustrations. They evoke a sense of wonder, joy, fantasy, and an overall positive vibe. They add value beyond functionality and can be used for different purposes such as onboarding, empty states, bugs, and spinners.

Illustrations improve conversions:

An engaging and interactive tour automatically evokes users’ interest in the app at the initial step. Onboarding screens present the key features or benefits of the app to the user, helping set expectations and improving the overall experience, the lack of which can be confusing. A well-done tour can make the user happy and eager to start using the app.

All said and done, it’s not a hard and fast rule that artwork should be incorporated into your design. There are several reasons why they are necessary. Use your best judgment as not all experiences require one. But if used well, illustrations can help take digital experiences to the next level.