Home Embroidery Business: 3 Reasons The Holidays Are The Perfect Time To Start Your Own
Here are three reasons why you should start your own home embroidery machine business this holiday season.
First of all, the Christmas season is a haven for designers. From Halloween to New Year’s Day, there are thousands of themes and ideas for home embroidery machine designers to use on their products.
Obviously, the Christmas/Hanukkah time of year is ripe for designer creations, with embroidery products for the home incorporating Christmas trees, reindeer, angels and Santa Claus for Christmas watchers and holiday celebrants alike. beans, menorah candles or a star of David.
New Years is also a great opportunity to be more specific in your design by including the date in your embroidery, making for a nice keepsake.
The second reason why the holidays are the perfect time to start your new machine embroidery business is that it does double duty; You can brand and promote your products while gifting them to your friends and family.
It makes sense to create a line of Christmas embroidery designs and then give them away because not only does it fulfill your regular holiday gift exchange, but it also makes others aware of your new business and product line.
I would suggest having some inexpensive (but decorative) business cards that include your company name, your name, and your contact information, then simply include the card with your gift. You can even create a festive flyer listing your product line and include this flyer with your gifts as well.
Finally, the most important reason why the holiday season is optimal for starting a home embroidery business is that this is the season when everyone spends money.
People are freer when it comes to holiday spending and are in the mood to shop. The holiday season also makes people more likely to spend emotionally.
When someone you know is drawn to one of your designs, they’d probably prefer to buy from you, rather than a big box store, as there’s a sentimentality that goes along with buying gifts from an artist or designer you know personally.