Autoresponders: The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of prewritten educational or promotional emails on a schedule you set. Autoresponders also track clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Every time an internet marketer wants to drive sales for their new product or service, they will send an email to their customer list and introduce their new product or service. Most of your email list subscribers, if you have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails tailored to increase their buying temperature. These subscribers require some time to develop their interest and confidence (as well as the motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add their large number of prospects to the autoresponder email list. It is also possible to build a huge email list when subscribers opt into your email list. Autoresponders will help internet marketers understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it becomes easier for him to send personalized emails to different groups. Subscribers to some group can buy any product by listening to the initial hype around the product. Some other subscribers are looking for how to get things that cost little or no money.

If you’re new to autoresponders, try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get support once you’re a paid customer (most will also offer limited support for free trial offers, because they want you to become a paid subscriber)! The customer service representative will guide you step by step on how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Be sure to ask customer support about any upcoming email marketing-related webinar training they are hosting. Autoresponder services conduct webinar training almost every month and it is a great opportunity to learn more about burial marketing and email marketing.

Most people won’t give out their email addresses like in the past, so you need to give your customers something of value in exchange for their emails. If a person is looking for weight loss tips, offer them in an informative video or e-book titled “Lose 2 Pounds Every Week By Drinking Homemade Juice Every Morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your statements! Don’t offer an outrageous claim of success. Something like, “Take this pill every night, sleep 18 hours a day, and lose 900 pounds in a month, guaranteed!” You will look silly; you’ll look like you’re lying (which you are) and you’ll probably get in trouble with the authorities at some point in the near future.

If you are offering a solution that is easy for the client to implement right now and the client (who is overweight) sees the potential of your product (because they want to lose weight as quickly as possible with very little effort), you can convince them to try your product.

This means that you must have an effective subscription page for your new customers. To do this, you need to do research in your niche and find out what drives them; what is your greatest need; what is the motivation even to search for your product. Once you know what drives them, you can use the knowledge you learn to help sell them your product. Remember, you MUST deliver value to your customer. If you don’t deliver value to your customer (or what your customer perceives as value), you’ll soon be facing a lot of refunds and your reputation will be ruined.

Make sure that the first email you send to your prospect is always informative and helps solve the problem you are facing. Craft your first 2 emails in a way that the reader sees that you are really trying to help them. In your third email, write about the product you are selling. If you’re an affiliate of the product, you should always create your own mini sales page, as product owners’ sales pages often generalize to cater to customers in a broad niche. If you can find the core issues customers are facing, create a mini sales page and focus your sales letter on just that issue. Once they sign up to your email list, send them to the sales page of the affiliate product you’re promoting.

To be successful in internet marketing, you need to constantly improve your traffic sources and find new ones. You also need to learn how to write your emails in such a way that it builds trust and respect in the eyes of your customers; generate interest in your product and prepare your potential customer to make a purchase of your product or services.

Remember this rule: ALWAYS deliver value for your customer FIRST! Only then will you be financially rewarded in the end. If you focus first on the money aspect, most of the time you will lose what you were looking to achieve.