Why all small businesses should invest in case studies

According to a Cincinnati-based digital marketing agency, 54% of marketers today consider case studies, in addition to articles, as their number one and most effective form of marketing, and more than 90% of clients Leads say that reviews from people outside a company inevitably influence their purchase decision.

So what makes case studies so indispensable for a business, particularly SMEs? Let’s find out:

Provide real-life examples of your company’s problem-solving capabilities
Well, let’s get one thing straight. How long will you keep shouting who you are and what you do as a company? It has all your products, services and their benefits presented and described well. Good! But this won’t get you very far. Your potential customers expect to see real-life examples of your business solving various customer problems before they are finally convinced to use your product or service.

Highlight positive customer experiences.
Lately, there has been a growing understanding among a wide range of industries of the importance of conducting case studies in their respective functional areas. These industries view case studies as a trusted tool for collecting and presenting a narrative involving positive customer experiences. Such stories create a path to build business credibility, drive traffic, and drive conversions by sharing customer reviews and words of recommendation. Ultimately, case studies go a long way in building trust in your brand.

Important tool in the midst of increasing competition
Furthermore, with competition in the business world gaining momentum with each passing day, small and mid-sized businesses are feeling pressure to work twice as hard as the larger players to keep their heads above water. Therefore, things like case studies start to gain importance. Such personal accounts of challenges overcome and milestones achieved with your business as a catalyst provide a strong reason for customers looking for a reliable product or service to focus on you.

Help showcase success stories about achieving results
Case studies help build credibility by showcasing your company’s ability to provide answers to the issues your customers bring to the table. Positive and powerful testimonials from new or repeat customers can be used to demonstrate how successfully you implemented your product and/or service and achieved results on time. In other words, potential customers are more interested in learning how you actually solve problems than just hearing you talk about it.

An affordable medium for small businesses
What is encouraging is knowing that case studies are affordable for small businesses and there is more than one way to benefit from using them. They can be placed on a website in the form of a simple but effective video, blog, PDF, newsletter or infographic. What you have at your disposal is an inexpensive way to highlight the challenges you help your clients overcome, as well as the approach you take in different situations, guided by your clearly defined business objectives.

It provides space for learning and improvement.
In the process, you can learn a lot about your business, things you weren’t previously aware of. This is because case studies help you look at your business from the customers’ perspective, which in turn is determined by how they view your product or service. From here comes the opportunity to further improve your business by getting better ideas from customers. This in turn increases your bottom line.