Who should learn digital marketing?

To simplify, digital marketing is nothing more than the marketing of any product or service made through the Internet. It is a kind of “new age” marketing technique that is different from conventional or traditional marketing systems. It differs from traditional marketing in that digital marketing offers the advantage of monitoring all aspects related to your marketing strategy. And of course this monitoring can be achieved in real time.

Nowadays, people spend a considerable amount of time on the Internet. The rise of social networking websites in recent years has attracted more and more people to their desktops, laptops, and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on average. People today spend more time on the Internet compared to the past decade. The Internet has become an indispensable part of life for many. Digital marketing also makes the most of this situation.

Digital marketing techniques are implemented through many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopt methods like email marketing, website building, banners, etc.

Advantages of internet marketing over traditional marketing

• As discussed in the introduction, the biggest advantage of digital marketing is that it makes it easy to track online campaigns, which is otherwise not possible with traditional marketing techniques.

• You can analyze your campaign online from the beginning and can determine its progress in real time. Real-time analytics can be done on matters related to determining traffic to your website, knowing conversion rates, and many others.

• Create inquiries, generate visitors, reach your target audience, branding capabilities, and many other benefits associated with digital marketing. Traditional marketing lacks all these benefits. Once you have implemented a campaign in the traditional marketing system, it is difficult to make adjustments or other customization options.

• Global Exposure – The information you share can be accessed from anywhere in the world. You can even determine or make a preference on your destination locations.

• Compared to traditional marketing, the cost of setting up a digital campaign is much lower.

• To implement a digital marketing campaign, your essential requirements are a computer, Internet connection, and in-depth knowledge of digital marketing.

Who Should Attend the Internet Marketing Training Program?

Attending an internet marketing training program is a “must have” for anyone looking to get into online marketing. From the CEO of a company to the housewife, anyone with basic computer and Internet skills can take this course.

• Marketing Professionals – Marketing professionals with a BBA or MBA degree, business development executives, or other experienced individuals who have been in marketing should take this course. For marketers, taking a digital marketing training program should not be seen as an option to consider later. It’s about time you learned about the latest digital marketing concepts, without which it’s hard to survive in this ever-changing digital age.

• Individuals who are currently implementing traditional marketing strategies and who would like to make a “change” – Marketing strategies need to be changed in accordance with the changes we perceive and feel in our society. Sticking to the same old marketing tactics can prove fatal and can negatively affect your business prospects. Those who want to try digital marketing are all invited to this training program. Even merging traditional marketing techniques with web marketing can work in certain scenarios. After all, the prerequisite for attending this course, as already stated, is just a basic understanding of the computer and the Internet.

• CEO of the company – The CEO can monitor the marketing strategies adopted by his company and can coordinate the implementation procedures with the entire team. Having a deep understanding of the concepts and technicalities of digital marketing makes the CEO capable of providing his input and suggestions to the marketing wing.

• Beneficial for housewives: the vast majority of housewives have a lot of time at home after doing their routine jobs. Those housewives who are interested in generating additional income with online marketing can certainly take the digital marketing course. For example, paintings, works of art, handicrafts, clothing materials, etc. can be marketed online with the least expense.

• Students – Students pursuing a BBA, MBA, and other marketing-oriented courses can take a digital marketing course as a part-time course alongside their studies. It serves as an extra bonus at the time of interviews and can improve your profile. Also, individuals will be eligible for placement in IT companies as SEO Analyst, Digital Marketing Executive, etc.

• Others: Web marketing is not just for marketers or online sellers. Even a layman with a strong desire to explore the horizons of digital marketing can master this topic with a little dedication and hard work.

• Classes at your convenience – We offer a wide variety of training programs to fit your convenience or work schedule. We provide weekend, individual and online classes for our students. We also organize corporate training for multinational companies and start-ups. If required, you can also attend our intensive 2-day digital marketing course. This will help you quickly grasp the basics of digital marketing.