Simplified toilet hygiene
The modern toilet is considered the greatest invention of the 20th century and not many people would argue with it if they thought about it. With the proliferation of public restrooms following the launch of the flush toilet, a new problem arose, restroom hygiene or lack thereof, to be more precise.
Bathroom hygiene is a problem for all schools, hospitals, shopping malls, cafeterias and public spaces on planet earth. This problem is predominantly a male problem as men’s and boys’ restrooms quickly become dirty due to lack of attention and care.
Cleaning men’s and boys’ restrooms costs millions of dollars a year. Until recently, this has been an expensive necessity, but now it’s a problem that can be largely solved through the use of a small plastic device called a “Wee Target.” These devices are heat-sensitive targets that stick to the back of the toilet bowl or urinal and give the user something to aim at.
The unique differentiator with Wee Target is that when hot urine hits it, it reveals an image. This is a big hit with young and old kids alike. Washing both cleans the target and returns it to an opaque state, ready for the next time.
While the initial thought behind these devices was for potty training, the real value appears to be in toilet hygiene and its ability to save large-scale users thousands of dollars in toilet cleaning costs each month .
Wee Targets have other uses as well. Imagine a beverage company with its advertising message on the device. Each time one is used, it could reveal a message like “It’s time for another…”, or a public service message like “you’ve had too much to drink, take a cab home”.
The idea of having something to point to isn’t new, in fact people have been putting corks in toilets for decades in hopes of potty training kids, but with a little imagination and a little Luckily, the inventors of the Wee Target have managed to stumble upon something that may have far greater reach than potty training. Indeed, these humble devices may revolutionize men’s bathroom hygiene around the world and go a long way toward making visiting a public restroom a more pleasant and less smelly experience.