Manage your restaurant’s reputation
Internet marketing has influenced the attitude of people in the promotional aspects of their businesses. Social networks have strongly invaded life, changing the very concept of promotion. Advertising alone no longer works. Advertising seems to play a less important role in promoting business. Online marketing to promote your business is now seen as an investment. The voice of your current consumers is now a very important factor in influencing the minds of your new consumers. With the advent of social networks, are you really aware of the social reputation of your restaurant? With just a few clicks of a diner’s mouse, it could change instantly. Don’t let bad reviews cost you your business. There are over 40 food and drink review sites. Can you name the top 10?
People like to learn about the experiences of others to help them make better decisions. With the economy the way it is today, the consumer is more aware of where they spend their money. As such, you can see that diners are reading online reviews before deciding to book a table. This is demonstrated by the increased number of review posts online. This is further established by direct participation in social networks.
Companies are extremely concerned about what users are saying or what reviews are posted. These reviews reflect the reputation of your restaurant that you have built; every company needs to save its reputation. After all, knowing what others are saying is the best way to diagnose failures. Never let a bad review go unanswered and don’t forget to say thanks for your good reviews too. Interaction is key.
A one-star drop on a review site can reduce your restaurant reviews by almost 10%. Review tracking companies notify you of reviews and alerts so you can respond and assess the performance of your placements and strive to provide excellent customer service. Your online presence is an investment in your restaurant business. Take it seriously. You’ve worked too hard to have your name and reputation tarnished by a bad review. A strong online presence is a must in today’s market.
More than ever, getting guests to dine at your restaurant comes down to the reputation you’ve built, whether you like it or not. Respond in a timely manner to their comments. Many times, people just want to know that they are being heard. You can easily turn around a dissatisfied customer when you recognize the situation and fix it. A good dining experience doesn’t have to stop once a customer leaves your establishment.