How do mobile apps help businesses gain an edge?
Industries are going mobile to bolster market position with better brand awareness and increase the bottom line.
High revenue is driving more businesses to turn to mobile, as low investment in mobile apps helps them do business better, deliver winning results, and drive revenue. This mobile app development rush has led companies to create dedicated business apps that help promote the services they offer and attract customers globally.
According to Gartner research, “by 2017, the demand for mobile app development would exceed the ability of IT mobile app developers to build the app.”
Take a look at how five industries are reaping big benefits by adopting mobile apps:
(1) Health
The chances of adoption of the M-health app are high in the healthcare industry to make services faster and cheaper than ever before.
It’s making hospital and pharmaceutical POS inventory management a breeze; providing omnichannel access to the data of the patient who is facilitating the treatment; overburdening patients with remote testing, e-prescribing, and telemedicine services; health record management becomes easier with digitization; clinical communication is made faster with instant messages or calls within the application; health education and training become mobile and can be delivered anywhere.
With this, patient safety and engagement can be taken to a new level with improved access to care and reduced Medicare fraud.
(2) Travel and tourism
Gone are the days when travel lovers use maps, compasses, guidebooks or strange printed material, and hire agents to better plan and take a trip to the place. Mobile applications have completely changed the scenario.
85% of people take advantage of mobile applications to plan their trips during leisure hours.
With the advent of mobile apps, travelers don’t need to delve into the different brochures, brochures or guidebooks or end the hassle of standing in long lines with online ticket booking, hotel booking, local attractions, details. of the destination and food outlets. Easily locate the travel destination with mobile GPS services and online payment enhance users’ travel experience and enrich engagement.
In addition, it is a powerful weapon for travel agencies to attract customers, better sell travel packages and launch marketing campaigns to improve market visibility.
(3) Banking and finance
Mobile applications have become a dominant interface of the future of the banking and finance industry. The mobile first strategy has become another way to increase customer engagement, improve customer acquisition, and improve retention.
According to a research, 2 billion people will use mobile banking by 2019.
It notes that investing has changed and more customers are using mobile apps to track, trade and spend through a secure and easy-to-use interface, meaning half of banking and financial customers would increasingly prefer digital services.
Almost all financial institutions favor the creation of mobile applications to increase customer reach, obtain customer insights through data visualization, improve competition, and speed up work.
(4) Fashion
The fashion industry has taken a U-turn by providing convenient access to on-trend clothing, accessories, boutique items, and more to customers through ubiquitous mobile apps. Mobile phones within the reach of customers alleviate the need to travel to fashion outlets or try on outfits with advanced technological innovations.
Customers are updated on what’s new, browse inventory offline, view detailed product descriptions at any time, and pay quickly. Mobile commerce channels also allow customers to easily locate fashion outlets and get directions to the store.
Also, store management becomes simple. The store can check the availability of available stock without wasting time looking for the item on the shelves. In addition, previous reminders about products that are low in stock alert the owner about items that are low in stock and do not allow the item to go out of stock.
(5) Media
The interaction layer is added to print and media advertising to revive the way customers explore the business, read the content and obtain information.
With mobile apps, customers who aren’t interested in reading marketing material will hear what companies are offering through compelling audio, video, or multimedia content. Also, knowing customer response to commercial ads becomes easy to track and manage compared to traditional print and media advertising, in turn, helps in making data-driven marketing decision.
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Mobile DNA has become deeply woven into all types of businesses, no matter what industry they belong to. In a drive to build the brand, add value to customers, better connect with customers, and increase profits, businesses are jumping on the mobile bandwagon. Does your business have a mobile app? If not, join the award-winning mobile app development company to design the app that best meets your business needs and create an unmatched impact.