2 tips to make direct mail work

If you want your direct mail marketing efforts to pay off, then you’re in the right place. When it comes to marketing your business with direct mail, you can do it at your own pace. If you rent a mailing list of 10,000 names, you don’t want to run all 10,000 at once. Instead, submit increments of 1,000 and test the results you were able to achieve in your business.

Once you’re done testing, it’s time to launch an all-out campaign to make money from your prospect list. This is the foundation of direct mail, and if you want to improve the results of your direct mail efforts, that’s absolutely fine with me. To help you get started on the right foot, I’ve included some powerful strategies that will help you increase your profits relatively quickly.

This is the first tip for making direct mail work.

1) Keep things simple

Your goal is to get them to read your sales letter. If you can’t do this, then your direct mail efforts are doomed from the start. The best way to keep things simple with your direct mail materials is to limit the number of items in the package you send to your prospects.

You should have the basic essentials inside a mail piece: a sales letter, a free report, some testimonials, and an order form. This is all you need to start making money through this approach. You can even increase your response rates from 1% to 5%. It’s true, and many marketers are using this strategy with great success.

Here’s another tip to make direct mail work.

2) A strong guarantee

It doesn’t matter if you’re emailing new prospects or a larger audience, you should still offer a money-back guarantee that will take the risk off your shoulders and put it all on you. This is something you’ll definitely want to include in your follow-up marketing materials. However, when you post your ad, please do not mention it at all in your ad.

With a guarantee, you make it easy for people to say “yes” to you. They know in the back of their mind that they can return this product for no reason. This is the kind of empowerment you want to inspire in your customers, because it makes them feel special and makes them think they can run your business better than you can.

Use these 2 tips to improve your sales and profits in your business. The customer you treat well will say good things about your business, and some will even invite your friends to your base location. If your customer service is that good, you will get a lot of repeat customers based solely on your service.

Treat your customers right, offer them great deals and discounts, and sign them up for your email newsletter. These things will help you become a dominant force to be reckoned with in your business.

Good luck using these 2 tips to market your business today.