Why Your Social Media Strategy Is Losing Its Brand (And How You Can Fix It)
Today, a great social media strategy is more important than you ever anticipated. And for anyone who isn’t currently feeling the pain of your neglect, it eventually will. However, this clarification alone is of little use if social media strategy tools are not used in the desired way. You may be an active player in this game, but the objective alone is not enough to help you pass, and sooner or later you will be penalized.
If you’ve been in the social media (SM) scene for quite some time, but are still waiting to wake up for a picnic, read on to find out why your business isn’t on social media and how to avoid it:
1. Short-term commitment
Social media is fun to start with, but one of the most common pitfalls that businesses using social media see is a rapid decline in interest. Without regular posts with increasingly useful content, followers will become disinterested and unresponsive. But this is a smooth issue. To ensure you always keep your followers engaged, make managing social media accounts a part of your daily routine. Plus, you don’t necessarily have to put in hours – 10-20 minutes is all it takes to see a significant difference. And for anyone struggling to commit, there are excellent SM management companies that can take care of everything on your behalf.
2. More is not always ideal
Your fans / followers want to stay up-to-date with the latest news, but that doesn’t mean you overload them with redundant stuff. While sharing memes and viral content is definitely part of a successful social media strategy, they cannot be random. Posting too much or too little can kill your followers (not literally) and hurt your business. Inform your followers, don’t intimidate them. Creating a perfect balance between how many posts you should share depends on how interactive the content really is. For example, the social media channels of sports brands must have instant updates, so in that case there is no limit to the amount you can share because your followers want to know everything that happens in the world of sports.
3. Post and forget
If there is a lack of commitment on your part towards user comments / questions, know that you have mastered the art of discouraging your followers; and this is not good news. You should respect your followers’ time as much as you respect yours. If they are taking the time to answer / ask questions / or seek advice, reciprocate, ALWAYS.
4. Multiplatform publishing
Another unforgivable mistake that companies often make is publishing the same content on all platforms. While Twitter celebrates the #, a lot of them can make your Facebook post obnoxious (and frankly, it won’t make sense). Take some time to customize your descriptors and skip those extra hashtags, adding a touch of professionalism. Read up on the trends and edit the text to make it more presentable and relevant. This is of the utmost importance to your social media strategy.
5. Characteristics of the incomplete milking profile
Detailed pieces rarely attract someone’s attention in SM, or sometimes they do. Incomplete profiles only speak of your lack of commitment. Whether it’s your “about me” section on Facebook or your “bio” on Twitter, this is your chance to tell the world what you do and how you do it; Make it awesome and write your heart.
6. Text-only publications
If you’ve been to SM yourself, this is a no-brainer that visually creative posts perform better than regular texts. Visually rich content is sure to attract new followers and keep existing ones entertained. Try incorporating as many images, videos, charts, infographics, etc. in your posts to see a significant increase in engagement levels. This is one of the most useful features of an effective social media strategy and should be followed religiously.
Whether you own a local business or are the man of a global company, having a smart and solid social media strategy will undoubtedly help you grow your customer base and maximize profits. Stay away from the above-mentioned pitfalls and use these simple solutions to repair a failed social media campaign.