Video marketing: look to the future
It’s 2017 and the world has gone digital. Video marketing has slowly but surely become the go-to medium for promoting a brand. Social media platforms are dominating the market when it comes to video sharing. Consumers are increasingly interested in learning about a product before buying it or learning about a service. A well-crafted video goes a long way in giving potential customers the details they need before they take the next step.
There are several trends seen in video marketing that can surely help shape the future.
DIY videos (do it yourself)
Lately, YouTube has become the go-to place for promoting instructional videos. People love to learn a new skill or break out on their own. An interesting makeup tutorial or carpentry workshop will go a long way in making people self-sufficient. A great marketing video developed by a product video company for a particular brand can also work as training content.
Welcome to the world of virtual reality
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces images, sounds and other sensations that artificially reproduce the real presence of a user in the imaginary environment. It is only a matter of time before virtual reality is used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it’s important to consider all options. Some of the creatives, like drones or time-lapse videos, have slowly become popular techniques in video production. If you want to stand out from the crowd and try to impress your audience, using unconventional methods may do the trick.
live video
This trend is already emerging as a winner on various social media platforms, especially Facebook Live. With live video streaming, users can be a part of the action as it happens. Engagement with the brand is immediate and viewers can give feedback immediately through comments.
strong narration
An emotionally powerful story can always strike a chord in your heart. So a marketing video that has strong narration with crystal clear video and audio can work wonders. Engaging background music can help viewers connect with your video. A good explainer video production company should be able to develop an engaging video that leaves a lasting impression on the minds of the viewers. A shocking video should evoke the right emotions or arouse your senses in the right way. All of this can lead to video being on your mind all the time, increasing brand awareness and ultimately sales growth.
All businesses, large, medium or small, have started to realize the importance of video marketing and how it can greatly help organizations. This marketing platform has proven to be an effective tool for building brand awareness, creating a positive brand image, and ultimately increasing sales of your product or service. With technology developing at the speed of light, the future of video marketing looks bright.