How to build a career with digital marketing lead generation techniques
Currently, the importance of online or digital marketing is known to all. Without the help of digital marketing, it can be really difficult to generate sales in the online marketplace. When we talk about digital marketing, we usually mean lead generation. It is the main objective of online marketing; the more potential customers you have, the better the sales figure of your business will be. If your website doesn’t get enough hits, it won’t be able to deliver the kind of result you expect. This is the reason why companies are spending a good amount of money to hire digital marketing experts, and if you want to make a career in this field, now is undoubtedly the best time.
To be good at generating leads for a business, you need to know the techniques mentioned below. These techniques have always proven to be quite efficient in improving the traffic rate to any website, which in turn also improves the sales figure.
So let us give you some simple explanations on how these techniques prove to be effective in lead generation.
- SEO
We have already heard a lot about search engine optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we are referring mainly to Google. Millions of organic searches are performed daily by online users around the world. It is quite obvious that most of the users barely check the second page of the search result.
Therefore, SEO techniques can improve your website ranking and help you rank on the first page of the search result, which in turn will generate more leads for your business. It doesn’t matter if your business is B2B or B2C in nature; In both cases, SEO can improve the visibility of your website. In fact, for most businesses, SEO accounts for 40 to 60 percent of total lead generation.
- CPAP
When talking about pay-per-click advertising or campaigns, many people seem to underestimate the value of this technique. However, if you take a closer look at it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads turn into secure sales. In this technique, Google AdWords certainly rules the world, followed by options like Bing Ads, Facebook, Twitter, etc.
- LinkedIn Marketing
When it comes to leads generated for B2B clients, LinkedIn Pro techniques prove to be very useful. Currently, the number of users on LinkedIn exceeds 400 million. Therefore, this platform is quite great for companies looking for clients. Profile optimization is one of the basic techniques involved in this case.
Once an effective profile is in place, it’s time to focus on building an efficient group. As a digital marketing expert, you certainly need to focus on how to build a powerful group through which leads can be generated. Finding clients or potential clients becomes easier when you have a large group on LinkedIn Pro.
- social media marketing
In these days, it is very important to stay connected with the various social media platforms such as Facebook, Twitter, Google+, Tumblr, LinkedIn and Ozone. According to some research, nearly 50 percent of Facebook users and more than 65 percent of Twitter users are influenced by recommendations they find when researching to purchase an item. So if you want to capture a good number of leads for your business, you need to stay active on these social media platforms.
As a social media marketer, you need to understand how to gain a following on Facebook, Twitter, Google+, and many other platforms. It is one of the best ways of generating links. Furthermore, it is also important to stay in the minds of your followers, which can be done by posting or uploading relevant and interesting content on a regular basis; could be text based or image/video based.
- Specific landing page design for potential customers
Landing page is something that takes an online user or visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages such as Facebook Ads, Pay Per Click Ads, Twitter Ads, Direct Mail etc. So, if you can design highly efficient landing pages for your client’s business, it will surely help in generating a good number of leads for your client.
A landing page and its content must be compelling enough to compel users to take the bait. Online users must find the offers irresistible and credible at the same time. In this way, you will be able to get more secure customer numbers for your customers.
- affiliate ads
For those who don’t know, affiliate marketing refers to the campaign where you offer rewards to affiliates when they help you gain visitors or customers for your business. Therefore, it is a way to outsource the marketing portion of your business to affiliates, thereby increasing the overall effectiveness of your company’s marketing program.
As a digital marketing expert, your task should be to come up with a good plan for affiliate ads related to your customers. The creation of affiliate links is also necessary in this case. The payment associated with your client’s affiliate marketing campaign should be attractive enough. In this way, you can get more and more leads.
- Technical Forum Discussion
Discussion is always good, and when it happens on the online platform, geographic limitations no longer apply. More people can join the forum to post their opinion or information. In this sense, online discussion forums can be very useful for digital marketing experts.
They can use forums to place content in a smart way so that the content can drive more visitors to their website. However, the selection of online discussion forums should be done carefully, as not all forums have a good number of members or visitors.
- Local White Label Listing
We are all familiar with the local directories that are used to obtain the contact information of the service provider we are looking for. In the online world you can also find such directories, and such local listing can be used to get more leads for your business. But you have to make sure that the contacts in the local list are from the white labels.
- Blogging and content sharing
Blogging is something we are all familiar with and it can be a great way to generate leads. Online users often check blogs and visual content for information, and you can provide them with the required information by combining it with marketing elements.
For example, some blogging sites allow online users to access content only after completing a few simple steps; such as-request the user’s contact details; ask the user to click on a link; etc. You can also recommend relevant and informative newsletters to online users. You can also offer them discounts on certain items.
- Junk mail
This is one of the most effective ways for companies to get more customers for their business. There is email marketing software available, and with the help of it, you can target hundreds of potential customers on a daily basis. Email marketing is all about getting in touch with people by sending emails, but in large numbers. According to some reports, for every dollar you spend on email marketing, you can get up to $40 in return. Therefore, it is certainly a very good type of investment.
As a digital marketing professional, you must be aware of the different pros and cons of email marketing campaign. By choosing the right app for email marketing, you can provide more leads for your client’s business. Through email marketing, you can keep customers updated on new offerings from your business, which in turn will entice them to visit your website.
So those were some of the lead generation techniques that you can implement as a digital marketing expert. There are many ways to learn these techniques and become an expert in these methods. Before taking any course, it would be better to make sure of the reputation and value of the digital marketing course. In addition, you should also have a working knowledge of these techniques before using them for your client’s website. So spend some time on these methods and become more proficient at them. You sure have a great career ahead of you.